MarCom Activities
Marketing is not an emergency.
It's a planned, thoughtful exercise
that started a long time ago
and doesn't end until you're done.
Seth Godin
Analysis and evaluation of corporate communication structure and processes
Indicate communication objectives
Define Marketing Communication strategies and tactical action plan
Managing the relationship between headquarters / subsidiary branches for raising funds and optimization of investment
Managing and coordinating operational activities
Build or coordinate Marketing Communication team
Define acquisition, qualification, monitoring and follow-up process
Manage marketing funds (Coop/MDF) reserved for distributors
for market development
MarCom Activities
Define measurement of Marketing activities performance
Create or localize affiliate/ partner program
Design and manage new products launch campaigns in specific markets
Merchandising
Design or localization of communication tools targeted at the distribution channel
Support and training of personnel dedicated to Marketing Communication, PR, Product Marketing, and Channel Marketing
Promote specific products to guarantee stock optimization
Report and analysis of results
