Analysis:

• Position in the market and comparison with competitors
• Strategies, objectives, operational plans
• Main functions: administration and finance, marketing, production
• Management control
• Adequacy of information systems
• Organizational structure, dysfunction and overlapping
• Human resources: quality of internal relations and communications
• Core capability

 
Technical training:

• Marketing for non-marketers
• Strategic marketing and marketing operations
• Marketing Communication Manager
• Product Marketing Manager
• Channel Sales Managers
• Managers and staff events and fairs
• Accounting for non-accountants: budget and income
• Accounting for non-accountants: budget and management control

Proposals for short and medium term objectives, investment, times, check